In keeping with their history of supporting
and spotlighting the best and most forward-thinking musicians that South
Africa has to offer, Ballantine’s Scotch whisky, a  Pernod Ricard brand and
Europe’s no1 selling Scotch whisky, has today announced a new partnership
with Afro-tech pioneer and Ekurhuleni icon, Shimza.

With a longstanding commitment tied to supporting music born from fervent
passion, Ballantine’s have prioritised collaborating with artists who have
become household names because of their unflinching conviction to their
craft, and their refusal to compromise who they are and where they’re from
in the pursuit of their dream.

Shimza joins the Ballantine’s family as so much more than an artist. An
avid businessman and philanthropist, raising funds for underprivileged
children through his Shimuzic foundation, Shimza is focused on giving back
to his community of Ekurhuleni, and his partnership with Ballantine’s means
a long-term investment in both Shimza and the hometown that he holds so
dear to him.

“We are thrilled to be able to partner with an artist as forward-thinking
and philanthropic as Shimza,” Ballantine’s Senior Brand Manager, Keval
Ramraj, explains. “We have a long history of supporting South African
artists who are passionate about the music they make and are proud of who
they are and where they come from. Shimza fits this mould perfectly.”

“This partnership with Ballantine’s is a great fit for me and what I stand
for as a brand!” Shimza enthuses about this new campaign. “This partnership
should be about investing in the next generation and giving them the
confidence to Stay True to themselves because There’s No Wrong Way when you
are authentic.”

Shimza has two albums under his belt; the critically acclaimed album
*Shimuzic* (2016) and *One Man Show *(2014). In 2020 he was announced as a
headliner for one of the world’s biggest electronic festivals,
Tomorrowland, which was ultimately thwarted due to the Covid-19 pandemic.

But, in a Covid-defying moves, the success of Shimza’s live streamed
Quarantine Online Party gave birth to the Lockdown House Party on Channel
O. Shimza also took his One Man Show, an event that he’s been doing for
over a decade, to Robben Island, making history by becoming the first
artist to host a performance on the historical landmark, further proof that
his unique hustle and grind have paid off in the most inspirational way.

Through past campaigns with house music icon, *Black Coffee
<>*, and
drum-rooted Afro-house duo, *Black Motion
<>*, Ballantine’s
have set out to inspire people to express their true selves by seeking out
authentic experiences.

With a carefully curated and structured partnership set to roll out over
the next few months, including a TVC that will feature Shimza, Ballantine’s
are adamant that when you Stay True to you, There’s No Wrong Way.

Join in the conversation on social media:

Twitter: <>@BallantinesSA

Instagram: <>@Ballantinessa

Facebook: <>
@BallantinesSouthAfrica <>

Hashtag: #ShimzaXBallantine’s <>

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