In keeping with their history of
supporting and spotlighting the best and most forward-thinking
musicians that South Africa has to offer, Ballantine’s Scotch
whisky (
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), a Pernod Ricard brand and Europe’s no1 selling Scotch whisky,
has today announced a new partnership with Afro-tech pioneer and
Ekurhuleni icon, Shimza.

With a longstanding commitment tied to supporting music born from
fervent passion, Ballantine’s have prioritised collaborating with
artists who have become household names because of their
unflinching conviction to their craft, and their refusal to
compromise who they are and where they’re from in the pursuit of
their dream.

Shimza joins the Ballantine’s family as so much more than an
artist. An avid businessman and philanthropist, raising funds for
underprivileged children through his Shimuzic foundation, Shimza
is focused on giving back to his community of Ekurhuleni, and his
partnership with Ballantine’s means a long-term investment in
both Shimza and the hometown that he holds so dear to him.

“We are thrilled to be able to partner with an artist as
forward-thinking and philanthropic as Shimza,” Ballantine’s
Senior Brand Manager, Keval Ramraj, explains. “We have a long
history of supporting South African artists who are passionate
about the music they make and are proud of who they are and where
they come from. Shimza fits this mould perfectly.”

“This partnership with Ballantine’s is a great fit for me and
what I stand for as a brand!” Shimza enthuses about this new
campaign. “This partnership should be about investing in the next
generation and giving them the confidence to Stay True to
themselves because There’s No Wrong Way when you are authentic.”

Shimza has two albums under his belt; the critically acclaimed
album Shimuzic (2016) and One Man Show (2014). In 2020 he was
announced as a headliner for one of the world’s biggest
electronic festivals, Tomorrowland, which was ultimately thwarted
due to the Covid-19 pandemic.

But, in a Covid-defying moves, the success of Shimza’s live
streamed Quarantine Online Party gave birth to the Lockdown House
Party on Channel O. Shimza also took his One Man Show, an event
that he’s been doing for over a decade, to Robben Island, making
history by becoming the first artist to host a performance on the
historical landmark, further proof that his unique hustle and
grind have paid off in the most inspirational way.

Through past campaigns with house music icon, Black Coffee (
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), and drum-rooted Afro-house duo, Black Motion (
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), Ballantine’s have set out to inspire people to express their
true selves by seeking out authentic experiences.

With a carefully curated and structured partnership set to roll
out over the next few months, including a TVC that will feature
Shimza, Ballantine’s are adamant that when you Stay True to you,
There’s No Wrong Way.

Join in the conversation on social media:

Twitter: @BallantinesSA

Instagram: @Ballantinessa

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