BIC makes superior shaving more accessible to the South African market

BIC partnered with former
football star and sports analyst, Teko Modise, to launch its new Flex 2
shaver in South Africa. As part of this partnership, the renowned football
star will become the face of the new two-blade shaver and an ambassador of
the brand.

BIC has more than 45 years of experience in blade excellence constantly
innovating its offering to meet consumer needs. The newly launched Flex 2
blade offers a fast, smooth, and reliable shave. The brand chose to partner
with Teko for the launch of its new razor as he is someone who is always on
the go and needs the right razor to match his pace.

The past few years have seen a major shift in grooming trends, with a much
greater emphasis on male grooming. BIC aims to help people master their
look and style by offering blade excellence at a value price. With the
launch of its new Flex 2, consumers can now enjoy a smooth and reliable
shaving experience without the premium price tag.

The BIC Flex 2 shaver carries some of the benefits of a more premium razor
while keeping affordability a priority. “Not everyone is familiar with the
anatomy of a razor, what goes into the product design and what to look for
when choosing a shaver,” says Patrick Bukasa, Senior Brand Manager of
Shavers for Southern Africa. “The most obvious comparison is the number of
blades – the more blades, the closer the shave, as seen in our BIC Flex 5
shaver. The number of blades does, however, increase the price point. In an
effort to present consumers with a value proposition while still providing
a superior shaving experience, we developed the BIC Flex 2 shaver, a
product that offers the best of both worlds. We are happy to team up with
Teko Modise to launch our new shaver and cement our leadership position in
the market.”

For the first time, consumers can enjoy the benefit of flexible blades in a
two-blade shaver. The two movable blades in BIC Flex 2 allow for a smoother
shave while ensuring that the skin stays comfortable. It has an open blade
architecture, making it easy to rinse, and an aloe vera and vitamin E
strip, helping the Flex 2 to glide over the skin leaving it smooth. The
pivoting head that the blade sits on makes it easy to use and maneuver to
follow the contours of the face.

Teko recently tried the BIC Flex 2 razor and was pleasantly surprised by
the results. “I am very excited to be partnering with BIC on the launch of
their new razor. I’ve seldom used different brands and my skin didn’t
always have the best reaction. I have put the BIC Flex 2 blades to the test
and I am very impressed with how it performed. I believe that shaving
should not be a tiresome experience and the right shaver can leave skin
feeling smooth giving men the confidence they need to go out and achieve
their dreams.” said Modise.

BIC Flex 2 is priced at R39.95* (Recommended Selling Price) for a pack of
five razors and is available at retail stores country-wide.

About BIC:

A world leader in stationery, lighters and shavers, BIC brings simplicity
and joy to everyday life. For more than 75 years, the Company has honored
the tradition of providing high-quality, affordable, essential products to
consumers everywhere. Through this unwavering dedication, BIC has become
one of the most recognized brands and is a trademark registered worldwide.
Today, BIC products are sold in more than 160 countries around the world
and feature iconic brands such as Cello®, BIC FlexTM, Lucky Stationery, Us.
TM, Soleil®, Tipp-Ex®, Wite-Out® and more. In 2020, BIC Net Sales were
1,627.9 million euros. The Company is listed on “Euronext Paris,” is part
of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment
to sustainable development and education. It received an A- Leadership
score from CDP. For more, visit about.bic.com
<https://us.bic.com/en_us/about_bic> or follow us on LinkedIn
<https://www.linkedin.com/company/bic>, Instagram
<https://www.instagram.com/bic_group/>, Twitter
<https://twitter.com/BicGroup>, or YouTube
<https://www.youtube.com/channel/UCuB7Gpwv0fJZWzYy2lJNZOg>.

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