The need for a better, faster, more user-friendly, innovative and efficient
way of meeting beneficiaries’ needs is behind the National Lotteries
Commission’s (NLC’s) launch of a new Digital Innovation Hub to internal and
external stakeholders on 31 March.

Thabang Charlotte Mampane, Commissioner of the NLC says, “From the start of
the Covid-19 pandemic, the NLC proved itself agile and quick to respond to
beneficiary needs, which in turn, strengthened our resolve to develop an
innovation strategy that will help to build a powerful culture of innovation
throughout our organisation.”

At the heart of the new strategy is the Digital Innovation Hub, which aims
to ensure that the NLC:

*        Remains relevant
*        Expands its reach to stakeholders
*        Operates efficiently
*        Meets growing demand
*        Reduces cost of operations
*        Stays abreast with international and local innovation trends

*       Grows its brand reputation and impact.

The Digital Innovation Hub is designed to deliver a multi-faceted platform
that will engage all stakeholders and inspire innovation within the NLC.

Mampane adds, “Taking this bold step into a future of innovation is a proud
moment for the NLC. The nature of our business is dynamic, and with this
game-changing new initiative, we are looking for wide-ranging new and
revitalised products, services and solutions across the spectrum of our
business, including our processes, structures, models, culture, brand
positioning, stakeholder experiences, and communication distribution
channels. We’re open to ideas that offer real improvements and enable the
NLC to adapt to the changes that South Africa’s future holds.”

Speakers at the launch included international innovation entrepreneurs, as
well as Coenie Middel, founding member of Middel & Partners, and a master
facilitator for the FORTH innovation methodology, which hosted the launch of
the Digital Innovation Hub and is guiding the NLC on their innovation
journey. The speakers shared their knowledge on employee engagement, the
establishment of an innovative culture within the NLC, and the need for and
value of effective innovation in today’s digital environment.

Mampane says the presentations at the launch event provided additional
momentum to the NLC’s Digital Innovation Hub journey. “What we learned from
the line-up of excellent speakers was extremely insightful. It gave us a lot
of food for thought and enhanced our ongoing plans for this project.”

For more information on the NLC, visit

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