Amstel is thrilled to announce the 2021 edition of the *Friends of Amstel* *SA* *Virtual Edition *with the inclusion of
multi-award-winning global star WizKid. Despite social distancing, Amstel
is still bringing friends together with the best in entertainment in weekly
performances, streamed and broadcast to your home.
“Friends of Amstel is the physical manifestation of Amstel Lager’s
timelessness bringing new and old friends together through the celebration
of music. The property has the ability to come alive in many different
formats. It has been a physical event, it has been a Master Session series
and now it’s a virtual event. This keeps Friends coming back with renewed
excitement each time”, says Dimakatso Napiane, Amstel SA Senior Brand
Amstel not only refers to its loyal consumers as friends of the brand, but
also the talents who have become friends along the way. Since its
inception, Friends of Amstel has added local stars, such as Da Vinci, to
the circle. Never forgetting its existing friends, but always open and
welcoming to new friends, Amstel for the first time is opening beyond the
borders of South Africa by adding Wizkid to its friendship circle via this
Known for his artistry in effortlessly combining Afrobeats sounds with Hip
Hop, R&B and Dancehall. The Nigerian-born star has partnered with the likes
of Drake, Burna Boy, and Damian Marley to name a few. His latest work ‘Made
in Lagos’ broke several African streaming records and he is set to bring
that fire to the *Friends of Amstel SA Virtual Edition.*
WizKid is excited to join the Amstel family in bringing music lovers
together and to connect with his South African music community.
*“I love South Africa, I am grateful for the support my fans give me and we
are going to turn up together. With so many events now held online, this
festival is exciting, and I cannot wait to see all the other acts perform,
thank you Amstel for this great platform”* commented the Grammy-nominated
“The beauty of a spectacular platform, such as Friends of Amstel, talks
directly to our values of getting people to drop their facades, be truly
themselves and connect with others in ways they never thought possible.
Having Wizkid join our friendship circle just means we can connect
throughout Mzansi and right across Africa”, adds Napiane.
Catch all the Friends of Amstel energy every Saturday on Channel O,
premiering on 27 March 2021 at 14:00 with Sunday repeats at 13:00. Beats
will be coming to Africa through three weekly performances by the talented
house duo DBN GOGO and Dinho; music power couple Lamiez Holworthy and Khuli
Chana; DJ LeSoul, Cairo, Spokenpriestess, Zai Maya and Focalistic. And of
course, global superstar, WizKid!
*“We’re excited to be bringing more surprises with Wizkid in the months
leading up to his must-see performance at Friends of Amstel SA in 2021,”* says
Amstel Brand Manager Grant Lake.
The Channel O broadcasts will serve as a lead up to the main FRIENDS OF
AMSTEL SA Live Festival to be held later this year. At the same time, The
Friends of Amstel platform will be activated in other African regions,
including Rwanda, Sierra Leone and Burundi.
Follow @AmstelSA to get the lowdown on the biggest build-up to the *Friends
of Amstel SA Festival* yet. Connect with your friends, and make some new
ones, by sharing in the ultimate virtual experience using