At an elegant brunch event hosted earlier yesterday, Thursday 22 October, Brutal Fruit toasted SA women by launching its ground-breaking new campaign “#YouBelong”. With all Covid protocols strictly observed, the fabulously fruity Brutal Fruit celebrated SA sheroes’ self-worth with a guest list including leading Instagram Influencers, key industry stakeholders, along with fashion and lifestyle media.

Brutal Fruit’s #YouBelong campaign is an open invitation to all SA superwomen to embrace our inherent power, get comfortable with our intrinsic value, and recognise that we are worthy of the spaces in which we find ourselves – anywhere and everywhere, anytime and every time, with anyone and everyone.

Colleen Duvenage, Brutal Fruit Marketing Manager, says, “Brutal Fruit’s #YouBelong campaign is making clear to SA superwomen what we, as a brand, known to be absolutely true – as women, we belong, just as we are.  Underlying this fact is a strong sense of self-acceptance and our #YouBelong campaign is here to accompany SA sheroes on this journey.”  

Hosted by Thando Thabethe,the brunch featured a glamorously inspirational panel including Brutal Fruit brand and campaign representatives, as well as Glamour SA’s Glamour’s Most Glamorous 2019 award winner Siyanda Dzenga; digital entrepreneur and womanist, Lerato Kgamanye; super-talented songstress Thabsie; and rising actress and lover of life, Kamo Modisakeng. The panellists covered topics critical to a 2020 woman’s sense of self-acceptance, value, and power, including body image, authenticity in opposition to social media’s implicit illusions, and lifestyle challenges such as finding a work-life balance.

Award-winning philanthropist, specialist anaesthesiologist and founder of The Dr Pashy Foundation, Dr Patience Ntshani, served as the keynote speaker and provided an eye-opening address which left everyone in attendance invigorated and inspired emotionally and mentally, her address touched on women in business and maintaining our uniquity and equity as a gender.

Muso sensations, Thabsie and Lucille Slade rounded off the event with powerful performances. All who attended left the event emotionally inspired ready to take on the world.

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