BIC partnered with former football star and
sports analyst, Teko Modise, to launch its new Flex 2 shaver in South Africa. As part of this
partnership, the renowned football star will become the face of the new two-blade shaver and
an ambassador of the brand.
BIC has more than 45 years of experience in blade excellence constantly innovating its offering
to meet consumer needs. The newly launched Flex 2 blade offers a fast, smooth, and reliable
shave. The brand chose to partner with Teko for the launch of its new razor as he is someone
who is always on the go and needs the right razor to match his pace.
The past few years have seen a major shift in grooming trends, with a much greater emphasis
on male grooming. BIC aims to help people master their look and style by offering blade
excellence at a value price. With the launch of its new Flex 2, consumers can now enjoy a
smooth and reliable shaving experience without the premium price tag.
The BIC Flex 2 shaver carries some of the benefits of a more premium razor while keeping
affordability a priority. “Not everyone is familiar with the anatomy of a razor, what goes into the
product design and what to look for when choosing a shaver,” says Patrick Bukasa, Senior Brand
Manager of Shavers for Southern Africa. “The most obvious comparison is the number of blades
- the more blades, the closer the shave, as seen in our BIC Flex 5 shaver. The number of blades
does, however, increase the price point. In an effort to present consumers with a value
proposition while still providing a superior shaving experience, we developed the BIC Flex 2
shaver, a product that offers the best of both worlds. We are happy to team up with Teko
Modise to launch our new shaver and cement our leadership position in the market.”
For the first time, consumers can enjoy the benefit of flexible blades in a two-blade shaver. The
two movable blades in BIC Flex 2 allow for a smoother shave while ensuring that the skin stays
comfortable. It has an open blade architecture, making it easy to rinse, and an aloe vera and
vitamin E strip, helping the Flex 2 to glide over the skin leaving it smooth. The pivoting head
that the blade sits on makes it easy to use and maneuver to follow the contours of the face.
Teko recently tried the BIC Flex 2 razor and was pleasantly surprised by the results. “I am very
excited to be partnering with BIC on the launch of their new razor. I’ve seldom used different
brands and my skin didn’t always have the best reaction. I have put the BIC Flex 2 blades to the
test and I am very impressed with how it performed. I believe that shaving should not be a
tiresome experience and the right shaver can leave skin feeling smooth giving men the
confidence they need to go out and achieve their dreams.” said Modise.
BIC Flex 2 is priced at R39.95* (Recommended Selling Price) for a pack of five razors and is
available at retail stores country-wide.
About BIC:
A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more
than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential
products to consumers everywhere. Through this unwavering dedication, BIC has become one of the
most recognized brands and is a trade