In line with its commitment to develop and empower women on the African continent and in sport, JSE-listed Imperial Logistics Limited (Imperial) is now an official partner to the Momentum gsport Awards.

Imperial will take on naming rights to the gsport African Woman in Sport award category, in a three-year deal brokered by Flash Sponsorship.

“At Imperial, our passion for the competitive and collective spirit sport embodies is matched by our passion for empowerment and diversity. As a natural progression from the sponsorship of the Central Gauteng Lions Women’s Cricket team in South Africa, we want to expand on the role we play in supporting and promoting women and women in sport on the African continent,” says Esha Mansingh, Executive Vice President of Corporate Affairs & Investor Relations at Imperial.

Kass Naidoo, founder of gsport, said “The move to expand beyond our borders into Africa with this new category in 2020 is only the start of things to come in our plans to grow coverage and recognition for women in sport in Africa. Imperial’s reach and presence in these markets will only amplify our messaging and ambition to give women in sport, wherever they may be, a voice.”

“This partnership with Imperial represents everything we stand for. Honouring women who make an impact in sport on the continent and who go the extra mile to raise the profile of womens’ sport in Africa, like 2020 winner Usher Komugisha, is the perfect synergy for our business”, adds Naidoo.

gsport will celebrate the 16th edition of the Momentum gsport Awards on 31 August 2021, where over 20 winners will be recognised and awarded for their achievements over the last year.

Check out the latest African women’s sport news on gsport.co.za and follow @gsport4girls on FacebookTwitter, Instagram and YouTube.

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